Through your business journey and financial needs, Saarathi is here.
"Credit simplified, delivered swiftly."
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India ranks 5th globally by GDP, with MSMEs contributing over 40% to this remarkable figure. Despite this, a credit gap of ₹44 Lakh crores exists, leaving many MSMEs unable to secure the funds they need for growth. Less than 20% of the 70 million MSMEs in India have access to formal credit.
At Saarathi, we bridge this gap. We are the partner MSMEs can count on, providing not just financial support but also guidance to help businesses thrive. As depicted in our logo, the feather symbolises the divine charioteer, embodying our role as a trusted partner and guide.
Our relationship with our clients goes beyond transactions. We provide tailored advice to help MSMEs overcome roadblocks, ensuring they face challenges with confidence. Together, we aim to reshape India’s economic landscape, making it more inclusive and accessible for MSMEs across the country.
The feather: a symbol of mythology’s most famous Saarathi, makes our logo clearly state our purpose.
The outline that forms the feather stands for the journey of growth that MSME businesses are on.
Every business owner faces challenges, big and small. What they need is a Saarathi, a trusted guide who walks with them every step of the way. With one promise:
Aap akele nahi hai.
Vivek Bansal
Founder and CEO
Growing up in a small town in Rajasthan, Vivek witnessed firsthand the struggles of accessing finance. His father, a selfless doctor, inspired him to make a difference for all those who are left out of the system.
With decades of experience in banking and finance, Vivek has led with clarity, compassion, and strategic vision. Now, at Saarathi, he is democratising credit for India's underserved entrepreneurs.
"We believe finance is more than just credit - it's about confidence. It's about empowering small business owners, working mothers, and every entrepreneur, big or small, to chase their dreams. We're not just your partners; we're your Saarathi — walking alongside you every step of the way."
Sunil Daga
Co-Founder
Raised in a family of entrepreneurs, Sunil saw early on how ambition often ran into roadblocks, not from a lack of drive, but from a lack of support and timely access to finance. That experience shaped a belief that’s guided him ever since: finance should unlock growth, not stand in its way.
With over three decades in banking, Sunil has built a career around trust, transparency, and long-term partnerships. At Saarathi, he brings this commitment to ensure that more people across India can turn their plans into progress.
"At Saarathi Finance, we are not just building a lending institution. We are building a bridge. A bridge that connects ambition to access, dreams to direction, and potential to possibility."
Person Name
Designation
Person Name
Designation
Person Name
Designation
Ronak Jain
Chief Credit Officer
Rohit Jain
Chief Risk & Analytics Officer
Imran Hashmi
National Head - Sales
Pranshu Sharma
Chief Technology Officer
Vikas Singh
Chief Debt Resolution Officer
Ashish Singhal
Chief Financial Officer
Sangita Majumdar
Head - Human Resources
Ankit Partani
Head - Debt Investment Banking
Our vision is to be a Saarathi for all entrepreneurs contributing towards the growth of Bharat, one loan at a time, through a customer-centric approach, technological innovation, and unwavering commitment to excellence.
Our mission is to empower entrepreneurs, fostering growth and building a brighter future for Bharat, through responsible lending practices.
Prioritise customer needs, provide transparent and fair services, and ensure timely support.
Foster a culture of responsible lending practices. Ensuring that customers are not over-indebted and that loan products meet their needs.
Educate customers about financial literacy, loan products and responsible borrowing practices.
Leverage technology to improve customer experience, streamline processes and enhance operational efficiency.
Uphold the highest standards of integrity, transparency, and ethics in all interactions with customers, partners, and stakeholders.
Foster a culture of teamwork, collaboration, and open communication among employees, partners, and stakeholders.
Small Business Loans and Mortgage Loans
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0% Interest rate per annum
With plans to launch 60 branches across six states, Saarathi is just beginning to revolutionise the credit landscape. Joining us means more than building a career, it means making a tangible impact on India’s economic future.
If you are empathetic, driven, and passionate about empowering communities, Saarathi is a journey you want to be a part of.
Explore open positions, upload your resume, or write to us at people@saarathifinance.com.
