Through your business journey and financial needs, Saarathi is here.
"Credit simplified, delivered swiftly."
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At Saarathi, we bridge this gap. We are the partner MSMEs can count on, providing not just financial support but also guidance to help businesses thrive. As depicted in our logo, the feather symbolises the divine charioteer, embodying our role as a trusted partner and guide.
Our relationship with our clients goes beyond transactions. We provide tailored advice to help MSMEs overcome roadblocks, ensuring they face challenges with confidence. Together, we aim to reshape India’s economic landscape, making it more inclusive and accessible for MSMEs across the country.
The feather: a symbol of mythology’s most famous Saarathi, makes our logo clearly state our purpose.
The outline that forms the feather stands for the journey of growth that MSME businesses are on.
Every business owner faces challenges, big and small. What they need is a Saarathi, a trusted guide who walks with them every step of the way. With one promise:
Aap akele nahi hai.
Vivek Bansal
Founder and CEO
"We believe finance is more than just credit - it's about confidence. It's about empowering small business owners, working mothers, and every entrepreneur, big or small, to chase their dreams. We're not just your partners; we're your Saarathi — walking alongside you every step of the way."
Our vision is to be a Saarathi for all entrepreneurs contributing towards the growth of Bharat, one loan at a time, through a customer-centric approach, technological innovation, and unwavering commitment to excellence.
Our mission is to empower entrepreneurs, fostering growth and building a brighter future for Bharat, through responsible lending practices.
Prioritise customer needs, provide transparent and fair services, and ensure timely support.
Foster a culture of responsible lending practices. Ensuring that customers are not over-indebted and that loan products meet their needs.
Educate customers about financial literacy, loan products and responsible borrowing practices.
Leverage technology to improve customer experience, streamline processes and enhance operational efficiency.
Uphold the highest standards of integrity, transparency, and ethics in all interactions with customers, partners, and stakeholders.
Foster a culture of teamwork, collaboration, and open communication among employees, partners, and stakeholders.